RTB versus Traditional Media Buying: Programmatic RTB represents a major evolution in the buying and selling of mobile digital media. Prior to the advent of RTB, mobile digital display and video ads were generally bought using the "traditional" buying model. In this traditional approach, which is still in widespread use today, impressions are purchased in advance in bundles of thousands or millions, at a fixed price.
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People who has participed in previous sessions give you your testimonials.
I found the course very good! I learned a lot since I was always on the creative agency side. Very useful, thank you very much!!!
Excellent and very informative sessions that give effective knowledge about programmatic ecosystem.
Congratulations to Real Audiences. It was very clear about the understanding of the programmatic ecosystem and the use of the platform.
Thank you Real Audiences for a great course!
Very interesting and useful training on the functionalities and scope of the platform.
The certification was very illustrative for me, because. I found it practical because we were able to see how to implement a campaign on the platform, emphasizing some of the main components.
I have loved the course, very practical and interesting.
Super productive..! They are the only programmatic provider in Ecuador that does that.
Real Audiences does a very good job with the courses it teaches and being able to put theory into practice is something that is highly appreciated.
We found the course great, we were able to learn from the most basic aspects of practice using the platform.
Excellent course in which you learn from the planning and configuration of campaigns from start to finish. I recommend it!
La certificación de Real Audiences es interesante, productiva y el proceso de inducción es muy bueno. Gracias a Alex que supo guiarnos en todo el camino desde lo más básico hasta lo más complejo, recomiendo la plataforma por lo completa que es.
We support all media types
Sample created for Elite CTV campaign (click to TV), for Smart TV support.
Agency: Havas Media
Click play in controls to see Smart TV dashboard action samples
Clients can easily create and manage mobile ad campaigns across both Android and iOS, access analytics, and optimize campaigns.
Optimization: This system leverages the power of artificial intelligence and big data to optimize campaigns in real-time across all of our supply partners, providing the ability to real-time bid on ads.
Inventory: Real Audiences Demand-Side Platform (DSP) enables advertisers to buy mobile advertising inventory on RTB basis across a wide range of publishers.
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Professionals with more than 20 years of experience in the online world guarantee the most efficient and economical way to reach your audience, in any device and format.
2023-11-07. Real Audiences inauguró sus nuevas oficinas en Ciudad de Quito en Ecuador
2023-04-27. Real Audiences - Programmatic Trader Certificate Program - edição BRASIL
2023-04-24. El Global Master en Marketing Digital & E-commerce más completo del mercado gracias a Real Audiences
2023-03-23. Real Audiences and ESIC Business & Marketing School - Programmatic session
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